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Year meeting (PRICING WORK) - Notes and Reflection


  • Make sure to attend curation group meetings 
  • How to cost + value work - value and aesthetics
  • Price = cost + value 
  • Costs = materials and studio bills 
  • Value = 
    1. Qualifications
    2. years of professional experience
    3. exhibitions
    4. publications 
    5. whether artist is local, national or internationally recognised
    6. Daily rate of pay
  • Important to consider the commission taken by seller anything form 30% to 90%
  • Whether Tax is added VAT currently at 20%
  • Important to remember the possibility of works price rising costs could include - material price increase, transportation and gallery admissions. Value may include - confidence in artist increases, demand for work, better galleries and critics and death.
  • Degree show work price max £1500 and no lower than £100 - make sure to cover all costs endured otherwise be losing money  
  • Cover costs and time taken to complete work
  • If the artwork costs £1500 to make charge at least £2000
  • Calculate what i want from the sale - costs + value = base price - then calculate retail price assuming commission is 25% sum will be base price / 0.75 = retail price - 0.75 is divisor =  25% commission 75% to artist 
  • State whether the work is not for sale rather than over pricing 
  • don't price to low in attempt to sell as your only under cutting yourself
  • don't forget prices - have a pricing sheet 
  • don't change the prices once the exhibition is up
  • don't negotiate sale in private without commission - gallery will not be happy
  • do get an accountant to sort out costs - when established 
  • keep all invoices and receipts - TEMPLATES VLE
  • Invoices are more for commission work to price work before sold
  • Shops where its a sale or return bases - sale is only for price given and agreed commission - down side work will age if it hasn't sold do returning the piece may not be in the same condition as it was given. If work isn't selling can ask for it back earlier. 
  • Loan agreement
  • customer invoice if showing abroad 
  • Important to consider copyright, once its been sold who owns copyright - copyright comes down to yours/mine

Notes in notebook pages 7 

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